Elliot Pearson's Page

As 2012 draws to a close and 2013 is waiting on the wings, it’s time for dentists to evaluate their online marketing campaign and look at the trends which are projected to dominate this entire year:

Mobile Web

According to the latest statistics, around 75 percent of the entire global population now have access to smart phones and other mobile devices. It’s not just through personal computers that prospects and existing patients can access your dental…

If you think that the pinnacle of your online success is getting your dental website to the very top of the search engine results pages, then think again. Your entire goal of being online is so that you can get prospects online and then convert them into paying patients with the help of your dental website.

What is conversion?

The entire process of conversion begins the moment that someone visits your dental website up to a point when he or she calls your…

The recent economic downturn has massively curtailed the ability of any average, reasonable individual to spend. This decrease in the spending power of consumers has made it nearly impossible for them to purchase goods and services which are not deemed as essential.

Some of these inessential services include elective dental procedure like cosmetic dental procedures. And while the American Dental Association has stressed time and time again that patients should see their…

You’ve heard that blogging is a great way to get your marketing message across. Moreover, blogging will help your dental website shoot up in the search engine results pages. But who has the time to blog? If you’re an average dentist who has to work 8-to-5 shits all the time, then I’m sure you’re…