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Michael Ventriello's Page
Profile Information
- Dental Specialty
- Other
- Years in Dental Industry
- 11-20 years
- About Me
- I have more than 30 years of integrated public relations and marketing experience and have been successful in the fields of health care, consumer packaged goods and technology.
My functional specialty is launching innovative companies and products quickly and effectively.
I have approximately 10 years of concentrated experience in agency-side dental industry public relations and marketing communications. During this time I developed highly-successful go-to-market PR and marcom campaigns for some of the dental industry’s most innovative products.
• Sirona’s CEREC® 3D and later, CEREC® AC Powered by BlueCam
• LED Medical’s VELscope® Oral Cancer Screening Device
• Hu-Friedy’s DownPak™ Endodontic Obturation Device
• Sunstar’s GUM® PerioShield™ Oral Health Rinse
• Heureaus-Kulzer’s InnoEndo™ Resilon Obturation System
• OralDNA® Labs Salivary Diagnostic Tests
• Provia Labs Store-a-Tooth™ Dental Stem Cell Storage System
In addition to possessing award-winning writing skills, I have strong contacts with the editors of all the major dental publications, as well as most of the top key opinion leaders.
I leverage these professional relationships to gain my clients increased and valuable industry exposure by “influencing the influencers”.
I formed my own public relations and marketing communications company, Ventriello Communications in 2013.
- Website Address
- http://www.ventriello.com
- Linked In Profile
- http://www.linkedin.com/in/michaelventriello
Michael Ventriello's Videos
Michael Ventriello's Blog
Why You Should be Using Video Email to Promote Your Practice
Recently an email marketing services company conducted a poll of about 200 email marketers who stated that there will be an increased focus on video email in the next few years among small and medium sized businesses (SMBs).
Around 80% or roughly 160 of them said they're going to use it within a year. Here's why:
* 64% of them think they'll get a significant boost to conversion rates.
* Over 50% said that it will improve click-through rates and drive customers onto…
Posted on September 27, 2012 at 11:30am — 1 Comment
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