Dental marketing near the end of the year slows down for most dentists. This gives many of you time to look back on the year and evaluate your practice as well as prepare for 2013. As you get ready to close down your practice for the holidays and the year take time to evaluate these top business metrics. These key dental metrics are critical measures of not just the amount of money coming in, but the sustainability and longevity of your practice.

Dental Marketing Checklist for…

Why Your Dental Marketing Online Reputation Matters

Why does dental marketing online matter so much? Simply put, your patients are relying more and more on the Internet and search engines as a way of researching for a new dentists. They consult online reviews and social media sites before committing to a new practice or elective services—and they keep their eyes open for any potential online complaints or negative reviews.

If an online search turns up only…

Dental Websites & Online Dental Marketing Today

Dental websites & online dental marketing has revolutionized the dental marketing world in a way that a lot of practices are under prepared for. www.kelseygroup.com). Nearly all consumers (97 percent) now use online media when…

Business growth and dental marketing has long been affiliated with acquiring new patients. Companies, and even perhaps your own, fall victim to shelling out hundreds and even thousands of dollars a month to acquire a new patients. I know of at least one company that chargers a dollar just to get a new patient email address. Just an email address! a lead, not even a paying patient! The fact is growing businesses tend to spend so much of their time and money acquiring new customers that they…