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Why does dental marketing online matter so much? Simply put, your patients are relying more and more on the Internet and search engines as a way of researching for a new dentists. They consult online reviews and social media sites before committing to a new practice or elective services—and they keep their eyes open for any potential online complaints or negative reviews.
If an online search turns up only positive information about your practice, that is great news. Sadly, not all business owners can say that all of their practice’s ratings and reviews are positive. With traditional reviews systems negative reviews and unwanted listings can come from any number of sources—real patients, business rivals, and frustrated employees—and their veracity matters very little. If your practice is associated with negative online listings, you can bet that it will lead to decreased new patients, lost current patients, and overall embarrassment.
That’s why so many practices are trusting PracticeMojo dental marketing to handled their online reviews and ratings. PracticeMojo utilizes a 3 point system for dental marketing and online reputation management.
No. Recall is the engine for a highly productive practice and for generating new patient referrals. Imagine your dental marketing as a car. Because PracticeMojo has over 40 years experience in dental marketing, we know that the engine of this car is recall. It brings patients to your practice, and drives your practice forward achieving new and higher goals. Recall, remains the #1 way for dental practices to acquire, reactivate and retain patients. Demandforce doesn’t reach past due hygiene patients – period.
At PracticeMojo, we know recall. We also know and utilize other popular marketing channels. Social media, reviews, surveys, newsletters, phone calls, and other dental marketing channels are all great ways to also drive your practice forward. These marketing methods make up the wheels, battery, steering wheel and other key components that make your car a reliable machine.
No other service was designed and executed with dentists in mind. They may have shinier racing stripes and performance rims but those are not essential for making your practice more productive and more profitable. You need a service with a high performance engine (recall) and that ensures the other elements are in balance (online reviews, social marketing, newsletters, etc.) is key to a successful dental practice marketing strategy – That is PracticeMojo.
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